In-store marketing design for Target’s eclectic home brand, Opalhouse. The product and branding team at Target created a bright, worldly brand rich with colors, patterns and textures. Our mission was to call attention to and celebrate Opalhouse’s launch in stores without distracting from the product itself. The solution was a series of white screens inspired by geometric patterns from across the globe.
Agency: Knock, Inc.
Creative Direction: Laura Qvale
Design Direction: Victoria Prendergast
Photo Art Direction: Allyson Hope Miller