Editorial design for Wanderlust Journal.
In-store marketing design for Target’s eclectic home brand, Opalhouse. The product and branding team at Target created a bright, worldly brand rich with colors, patterns and textures. Our mission was to call attention to and celebrate Opalhouse’s launch in stores without distracting from the product itself. The solution was a series of white screens inspired by geometric patterns from across the globe.
Agency: Knock, Inc.
Creative Direction: Laura Qvale
Design Direction: Victoria Prendergast
Photo Art Direction: Allyson Hope Miller
Art Direction, design and illustration for Chamois Butt'r's Spring 2017 ad campaign.
Logos, marks and icons for various clients.
Identity and packaging design for Bad Larry's, the first hard cold press coffee on the market!
Design and art direction for a 56 page undergraduate viewbook used to recruit top-tier high school students to UCLA. This was the seminal print piece for their fully refreshed brand, which our team conceptualized and executed across print, digital, television and non-traditional channels. I participated in leading brand workshops and developed the full brand standards manual for the University marketing department.
Logo and early packaging concepts for Leonetti Confetti, a hand-cut confetti company that employs women who are in recovery.
Experience and graphic design for Orange County Water District's H2O Learning Center Corridor. OCWD is an industry leader in water purification and turning waste water into drinking water. Their goal was to create a space for visitors (from students to other worldwide water industry leaders) to learn about OCWD's history, mission and plans for the future.
The complex science and story behind water purification is told through a series of simple questions posed to the visitors. Answers to these questions are communicated through a variety of infographics, digital media and hands-on interactive displays in a linear manner.
Images courtesy of Laurel Bybee
Holiday concepts and illustrations for Headspace's social media channels.
Animation: Sander van Dijk
Editorial design support and illustration (for Beyond the Standard article) for Darling Magazine.
Various editorial illustrations for Headspace's blog, The Orange Dot.
Identity for Twin-Cities based tarot reader Nicole Mayefske, aka Big Mouth Tarot. Nicole has a bright personality and unique approach to her practice and needed an identity to match.
What started as a local tattoo event amongst friends organized by Nora McInerny, Kate O'Reilly, Emily Snow and myself turned into a viral sensation and spawned many similar events across the country and even the world! Really, they had one in New Zealand!
If you're interested in using this art for your own tattoo, you're welcome to share this art with your tattoo artist. my request is that you make a donation to a women's rights organization of your choice in exchange. It's a really beautiful honor's system! Please do NOT use this art for any other usage without my prior consent.
If you're not a tattoo person, this art is also available on shirts from time to time on Cotton Bureau's website.
This project has been featured by CNN, Refinery29, Daily Mail UK, and many others. To date we've raised over $10,000 for organizations like Women Winning, Malala Fund, She Should Run, and National Women's Law Center.
E-cards made in collaboration with Zeus Jones for Cheerios.
A poster designed for Artcrank Interbike.